Business.view: On the ball
An IT giant’s management style scores in German footballIT IS now quite unlikely that TSG 1899 Hoffenheim, an upstart football club from a small town near Heidelberg, will achieve the ultimate goal of winning Germany’s football championship this year. Having led the country’s premier division, the Bundesliga, for many weeks this winter, it has now slipped to sixth place. And much to the dismay of its growing community of fans, it does not look like Hoffenheim will be able to stage a comeback.Even so, the club is a football sensation by any measure—and one for which it is hard to find a parallel, at least in recent sporting history. In three years it has advanced relentlessly from a lowly regional league to the glamour of the Bundesliga. What is Hoffenheim’s secret? ...
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