Odds Are In: Cars, Beer, and Women Will Dominate Super Bowl Ads. Again.

For the second-consecutive year, Anheuser-Busch InBev will serve up a new brew to Super Bowl viewers.

Good morning, AdLand. Here's what you need to know today:

Which were the five worst Super Bowl ads of 2013? We made a snap judgment late last night on the five ads we thought were the best that aired in the Super Bowl. In the cold light of morning, we're confident we got that call right.

As the countdown begins for Super Bowl XLVII, it's time to focus on one of the most important parts of the game: The ads.

This Sunday, more than 100 million American viewers are expected to tune in to watch the San Francisco 49ers play the Baltimore Ravens as part of Super Bowl XLVII.  For some viewers, the ads are even more exciting than the game, and companies have paid a record-setting premium this year to broadcast their spots.  

While football fans will be watching for Colin Kaepernick and Ray Lewis to make some big plays during this weekend’s Super Bowl, none will likely be as precisely run as the one luxury carmakers will make to win the hearts and wallets of younger buyers during commercial breaks. Both Audi and Mercedes-Benz have been teasing Super Bowl ad campaigns on the Internet in the lead-up to the game aimed at a younger demographic than is typically known — or financially well-established enough — to buy their cars.

Just because an advertiser wants to shell out $4 million for a 30-second Super Bowl commercial doesn't mean they'll get to play in the big game.

Ah, the Super Bowl – the one day when Cheeseheads, Hogettes and 'Who Dat-ers' gather around oversized flat-screens alongside non-football fanatic friends to dissect not only the outcome of each play, but the impact of each ad.