This Sunday, more than 100 million American viewers are expected to tune in to watch the San Francisco 49ers play the Baltimore Ravens as part of Super Bowl XLVII. For some viewers, the ads are even more exciting than the game, and companies have paid a record-setting premium this year to broadcast their spots.
Super Bowl ad prices have been rising tremendously in the past five years, and in 2014, Fox is reported to be charging $4 million per 30 seconds. Combined with the return of the 17-day-long Winter Olympics, an event absent since 2010, some big brands like Subway are choosing to opt out of the biggest night in TV.
While football fans will be watching for Colin Kaepernick and Ray Lewis to make some big plays during this weekend’s Super Bowl, none will likely be as precisely run as the one luxury carmakers will make to win the hearts and wallets of younger buyers during commercial breaks.
Both Audi and Mercedes-Benz have been teasing Super Bowl ad campaigns on the Internet in the lead-up to the game aimed at a younger demographic than is typically known — or financially well-established enough — to buy their cars.