While many think of beer and car advertisements when they think Super Bowl, the most significant ads in the game's history have been from the tech industry. It all began with two huge ads — Xerox’s “Monks” ad in 1977 and Apple’s “1984” ad in 1984. The groundbreaking ads have set the standard for the industry ever since.
It's only been five years since Bob Dylan's music and images were used in a Pepsi commercial that compared him to will.i.am, but people were shocked to see the famously counterculture folk singer star in a Chrysler ad during this year's Super Bowl.
Bob Dylan’s Super Bowl commercial for Chrysler Group LLC caused an immediate stir on Twitter, as fans debated the use of the septuagenarian rock star to narrate a patriotic spot for the redesigned 200 sedan.
The Super Bowl's commercial breaks were once a time of great anticipation. Not even a decade ago, Americans circled the television during breaks in the action, eager for the big reveal of a new pop culture meme or a surprise celebrity appearance.
This Sunday, more than 100 million American viewers are expected to tune in to watch the San Francisco 49ers play the Baltimore Ravens as part of Super Bowl XLVII. For some viewers, the ads are even more exciting than the game, and companies have paid a record-setting premium this year to broadcast their spots.
It may be the beginning of the end of Super Bowl ads that objectify women. A new preview for GoDaddy’s 2014 Super Bowl ad breaks with the company’s tradition of airing the most sexed up advertisements of the event. In the teaser for the new spot, race car driver Danica Patrick sports a muscle suit and runs with buff men to a tanning salon that advertised its services on GoDaddy, an Internet domain registrar. Danica Patrick helped launch GoDaddy into relevance with a series of risque ads.
We'll be updating Business Insider's Advertising channel live all through the game here. If you want our full archive of previous coverage — including the live coverage — of Super Bowl advertising, click here.