Same Shirt, Different Location

Wed, 01/13/2010 - 14:12 EDT - Freakonomics

I've heard of product differentiation by location, and of differentiation arising from slight differences in physical product, but never one obviously based on a combination of these two. Honolua Surf Company is a clothing line, selling in its own and other stores. It originated in Maui, as the name implies, and is really popular on the island.

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