Lego expands its universe with online game

BILLUND, Denmark (Reuters) - Danish toy maker Lego will move deeper into the digital world, with more computer games and tie-ups with popular movie franchises, as it battles to grow in a shrinking toy market, its chief executive told Reuters. Jorgen Vig Knudstorp said on Friday growth in sales of the group's trademark colorful plastic building bricks was likely to slow in the coming years as sluggish economies in its main European market take their toll. ...

Danish toy brick maker Lego loses its appeal to get trademark protection for its eight-studded red bricks.

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Critics say Lego is reinforcing gender stereotypes with its Friends line of toys for girls.

With a 125 million Euro ($165 million) investment in a brand new plant in Hungary, iconic toy maker LEGO is betting that Hungary remains a good long term play, despite its current woes and erratic leadership. The world's fourth largest toy maker, whose bright colored building bricks litter playrooms across the globe, is in the ...