Sonic Foundry: Mediasite Bests Alternative Webcasting Platforms; Makes Life Easier
Jeffrey Walkenhorst submits:As we enter 2010, we ask who on Earth needs Sonic Foundry's (SOFO) Mediasite? Our answer won't be a surprise if you've been following our Mediasite franchise thesis. As Webcasting becomes evermore pervasive, we submit that everyone can benefit from Mediasite -- from schools to corporations to government organizations to hospitals and all of their respective end-users.Of course, there are a number of Webcast technologies and providers in the market, including Thomson Reuters (TRI), Nasdaq OMX's (NDAQ) Shareholder.com unit, PR Newswire's "MultiVu" /VideoNewsWire, ON24, TalkPoint, Veracast, Wall Street Webcasting, and Accordent. However, we suggest that comparing most solutions to Mediasite is akin to comparing apples and oranges. For those interested, here are some events captured with other solutions (registration may be required to view various Webcasts):
- Limited Brands (LTD) hosted a "2009 Investor Update Meeting" on 10/27/09 -- link here (no registration required). The event was captured using PR Newswire's "MultiVu" /VideoNewsWire platform. PR Newsire is a subsidiary of United Business Media Limited.
- Yahoo! (YHOO) hosted an Investor Day on Wednesday 10/28/09. Information is available here, including Webcasts captured by Nasdaq OMX's (NASD) Shareholder.com unit. We note that the morning after the event, we received the following unfortunate and untruthful message: "The live event you are trying to access has not started yet. Please try again at the announced time of the event" (untruthful as the event occurred the prior day). We presume the delay was related to post-production editing work, primarily manual slide synchronization with audio/video (viewing note: unfortunately, slides pop-up in separate windows = not optimal!) . We're patient investors (and analysts), yet there's no reason any presentation should be delayed for a day (or more) after a live event when Mediasite technology can make presentations available immediately post event (also better for "REG FD" purposes).
- Vistaprint (VPRT) uses Adobe (ADBE) ConnectPro to deliver pre-recorded earnings presentations (audio/slides only - F1Q10 link here).
- Nokia (NOK) hosted its annual "Capital Markets Day" on 12/02/09 -- link here. The event was captured by Thomson Reuters.
- eBay's (EBAY) CEO John Donahoe presented on 12/07/09 at UBS's Global Media and Communications Conference - link here (audio/slides only). UBS used TalkPoint to capture the event.
- Charles Schwab & Co. (SCHW) posts regular "Market Snapshots" using On24's platform -- latest from early December with Liz Ann Sonders, Chief Investment Strategist, can be found here.
- Accordent samples here.
- Lastly, some companies use Cisco's (CSCO) WebEx solution. While WebEx may be optimal for group collaboration, we see the solution as suboptimal for lectures, town-hall-type CEO presentations, conference events, or any other one-to-many situation. Needless to say, we dislike the extraneous WebEx pop-up window that says "Playback in progress - Do not close this window, refresh this Web page, click Back or Forward, or click a URL in another window. If you do so, playback will end". Look familiar? Scary, right? As with post-event delays mentioned earlier, such a window and warning message are NOT necessary.
Thus, there is no shortage of competitive Webcasting solutions/providers, some of which look similar to Mediasite. Still, in most cases, Mediasite's strengths are readily apparent:Complete Story »