Zynga's Stock Can Reach $13 If Earnings Show Momentum From New Games

ByCatalyst Investments:When you're spending hours a day on your smartphone playing Words with Friends or Farmville, do you ever consider there's a company trying to make money from those time-killing social media games?In the case of those two aforementioned titles, that company is Zynga (ZNGA). And until recently, the company seemed to be building a strong business based on people's need to play silly games.

By Qineqt:Last month we analyzed the winners and losers in the Social Media Industry and recommended a bearish stance on Zynga (ZNGA). We had serious doubts about Zynga's ability to monetize user growth, as the average booking per user only grew by 7% YOY in 1Q2012, despite a 23% YOY increase in Monthly Active Users (MAU).

Facebook now has 189 million mobile-only monthly active users, a 20% increase from the previous quarter, according to the company's first quarter results announced May 1.  Mobile-only Facebook users access the site exclusively on tablets and smartphones and never see the desktop version of the social network.

By Illuminati Investments: As a dyed-in-the-wool value investor, I never thought I'd be recommending a social media stock, but mobile gaming leader Zynga (ZNGA) has gotten too cheap to ignore.

SAN FRANCISCO (Reuters) - Zynga Inc's management on Wednesday pleaded for more time for its turnaround effort after the online game maker forecast a steeper-than-expected loss for the current quarter, sending its shares lower.

A year after Dan Porter sold OMGPOP for $183 million to Zynga, he's out of the company.

If you thought the days were over when you could come up with some inane social app and get millions of Facebook users, think again. For weeks, an app called "I want to add your birthday" from a company called K-Factor Media has hovered in AppData's top 10, with more than 25 million monthly active users. It's more popular than Spotify on Facebook.