Yum Brands' Taco Bell Expands to India: Branding Power at Its Best
Ravi Nagarajan submits:
One of the qualities investors look for when evaluating companies is the presence of brand equity. Does a business sell products that can command a premium due to actual or perceived quality or through social factors like peer pressure or the desire to maintain a certain image? For companies that have such products, are they limited to one market or do they have global appeal? The Wall Street Journal reports that Yum Brands (YUM) has successfully opened its first Taco Bell location in India (click here for company press release). The Bangalore restaurant opened on March 16 and has attracted 2,000 to 2,500 customers per day. Other American fast food brands have been successful in India in the past. McDonald's (MCD) has over 170 outlets and KFC, Domino’s (DPZ), and Pizza Hut also have many locations. Expansion of fast food options in India seems to mirror earlier expansion in China.Complete Story »
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