Younger Shoppers Using Technology, Not Salespeople

By Simple Value:Since the recession began in 2008, department and general retailers have toted that they have taken the change in the market as an opportunity to clean up their houses. The mantra has been that the bottom line can remain stable or improve as companies improve their back office and supply chains as well as toughen negotiations with suppliers. In effect, retailers have taken the reduction in the top line throughout the company by pushing back on vendors and squeezing their cost centers.

Major chains including Macy’s, Nordstrom, Kohl’s and Target said their sales declined in November, which included the important Black Friday kickoff of the holiday shopping season.

The two retailers raised their profit outlooks for the year, a day after Macy’s and Polo Ralph Lauren did the same.

Zacks.com submits: Macy’s Inc. (M) , one of the leading department store retailers in the United States, recently posted better-than-expected sales results for the four-week period ended May 1, 2010, on the heels of new merchandise assortments, and raised its first-quarter 2010 earnings guidance. The company’s comparable-store sales for April 2010 inched u

(macmedics)

As a shopper who’s never given a second thought to the hanger a garment resides on, the press release sent by Macy’s to my inbox this morning caught my eye. (

Marketers are always trying to woo younger consumers. They may not have as much money as older folks, but they bring a sense of hipness and desirability to anything they buy. Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.

Marketers are always trying to woo younger consumers. They may not have as much money as older folks, but they bring a sense of hipness and desirability to anything they buy. Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.