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    You’re the Boss: Debating the Right Way to Change a Domain Name - and Brand a Nut Retailer

    Tue, 05/01/2012 - 15:35 EDT - NY Times
    • Advertising and Marketing
    • case study
    • Comments
    • Cutts, Matt
    • Family Business
    • Jeffrey Braverman
    • Newark (NJ)
    • Newark Nut Company
    • nuts.com
    • nutsonline.com
    • responding to readers
    • search engine optimization
    • Search Engines
    • Small Business
    • Web business
    • Web marketing

    The owner of the Newark Nut Company talks about what he might have been done differently.

    • Original article
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