The following are some of the most effective things you can do to make sure that nobody can hijack your brand and protect it for your exclusive benefit.
1. Choose a Good Brand name and Ensure Good Reputation
Obviously, if you want to maintain a good brand, you need to have one that is worth protecting. It’s going to be difficult protecting something when somebody actually already owns the brand. You end up becoming the usurper and that will only get you in trouble. Be sure that your brand has no duplicates and is not being pursued by others, especially bigger companies.
MUMBAI: Mukesh Ambani-owned Reliance Industries has decided to move away from ".com" to ".JIO" as a generic top-level domain (gTLD) to be used across the Reliance empire as the billionaire businessman gears up to launch Reliance Jio. It is being touted as the world's largest fourth-generation mobile telephony launch with an investment of Rs 1-lakh crore.