Playboy’s lawyers contacted Ross last year to say he didn’t have the right to use the trademark and in January won a ruling from the World Intellectual Property Organisation in Geneva, which handles disputes over Web domains, saying it should be transferred to them.
However as Kit Chellel at Bloomberg has reported, Ross has now hired a lawyer and filed a London lawsuit to stop that happening. A playboy is a “man of means” who pursues a life of pleasure, he said in a phone interview. “That describes me. I’m based in London. I think I have got as much right to this as you.”