Yahoo Q2 Earnings Preview: What to Watch

Trefis submits: Yahoo (YHOO) is scheduled to announce its Q1 2011 earnings on April 19th, 2011. We believe the main questions to emphasize during the earnings call will be centered around the company’s ability to expand its position in the online advertising business. More specifically, we anticipate an emphasis on revenue growth opportunities and margin improvement.

Trefis submits: Revenue per page view is a key metric in the online advertising industry, in which Yahoo (NASDAQ:YHOO) competes with Google (NASDAQ:GOOG), Facebook, Microsoft (NASDAQ:MSFT) and AOL (NYSE:AOL).

Trefis submits: Google is Highly Dependent on Search Google's (NASDAQ:GOOG) search business accounts for almost 70% of our $576 price estimate for its stock indicating its reliance on search and need for diversification.

Trefis submits: Facebook primarily competes with Google (NASDAQ:GOOG), Yahoo (NASDAQ:

Trefis submits: Google's (NASDAQ:GOOG) search business accounts for almost 70% of our $576 price estimate for its stock indicating its reliance on search and need for diversification.

Trefis submits: AOL (NYSE:AOL) generates its ad revenues through display ads (e.g. banner ads, skyscraper ads) on AOL sites like AOL News, AOL Money & Finance, as well as display ads on external sites that partner with AOL. It competes with Yahoo (NASDAQ:

Trefis submits: Yahoo (NASDAQ:YHOO), which makes money through contextual search advertising, has seen its ad revenue per 1,000 searches (RPS) fluctuate in recent years. Our estimates have indicated that Yahoo’s RPS grew until 2008 and has since declined due to the weak ad market.

Trefis submits: Yahoo (YHOO) has shut down a number of under-performing and non core sites in the last few years. This includes social bookmarking service Delicious, search engine AltaVista, online news aggregator Buzz, and social network MyBlogLog to name a few.