CNBC and Yahoo! Finance announced a deal Wednesday in which the business news cable network will become the top content source for Yahoo's financial news arm. Conversely, CNBC will be providing a broadcast platform for Yahoo!
(Reuters) - Yahoo Inc and CNBC have formed a content sharing partnership, the companies said on Wednesday. As part of the deal, CNBC will provide stories and videos that will be featured on Yahoo Finance pages. Yahoo and CNBC will co-create original videos that will appear on Yahoo, CNBC.com and mobile devices and will be promoted on the cable channel. "This partnership is a key step forward in Yahoo's strategy to become a premium media network," said Robertson Barrett, vice president of news and finance at Yahoo. ...
When Yahoo acquired Tumblr for a total of $1.1 billion, we knew that much of that purchase price was based on the promise of Tumblr, not what Tumblr has historically delivered. The company had focused on building its user base, and had only begun testing advertising on the platform when Yahoo CEO Marissa Mayer stepped in and acquired David Karp's photo blogging/social media site.
Internet pioneer Yahoo! and US cable news network CNBC on Wednesday launched a new drive to provide more original content both on the Yahoo! Finance website and on the air.CNBC will dramatically expand its presence on the site, which has a monthly audience of some 40 million users, by providing news articles, video clips and analysis, Yahoo! said on its website.Later this year the two companies will produce web videos to appear on Yahoo! Finance and CNBC.com, while Yahoo! Finance reporters will appear on CNBC, which has a television audience of some 100 million households.