Yahoo and CNBC form content partnership

(Reuters) - Yahoo Inc and CNBC have formed a content sharing partnership, the companies said on Wednesday.

Internet pioneer Yahoo! and US cable news network CNBC on Wednesday launched a new drive to provide more original content both on the Yahoo! Finance website and on the air.CNBC will dramatically expand its presence on the site, which has a monthly audience of some 40 million users, by providing news articles, video clips and analysis, Yahoo! said on its website.Later this year the two companies will produce web videos to appear on Yahoo! Finance and CNBC.com, while Yahoo! Finance reporters will appear on CNBC, which has a television audience of some 100 million households.

Before Yahoo's board replaced him with star Google executive Marissa Mayer six months ago, interim CEO Ross Levinsohn's plan to save the company was to turn it into something like a cable TV provider.

The arrangement expands on an existing content-sharing relationship between the two sites and will include co-productions of online video shows.

Yahoo and business-news channel CNBC formed a strategic alliance in which the two will share their business news content on each other's platform.

Yahoo! and CNBC are joining forces in an alliance that will provide a broadcast platform for original content from Yahoo! Finance in the U.S. while also expanding CNBC's Web presence.

CNBC and Yahoo! Finance announced a deal Wednesday in which the business news cable network will become the top content source for Yahoo's financial news arm. Conversely, CNBC will be providing a broadcast platform for Yahoo!

Facebook has begun testing a new content distribution product that injects news stories and other types of content into users' news feeds even though they haven't liked the story. The product examines your history of likes and interests, as well as a story's history of being shared on Facebook, and then takes a guess that you'll like the story too. Here's one example: