Yahoo and CNBC form content partnership

Yahoo Inc and CNBC have formed a content sharing partnership, the companies said on Wednesday. As part of the deal, CNBC will provide stories and videos that will be featured on Yahoo Finance pages. Yahoo ...

Yahoo and business-news channel CNBC formed a strategic alliance in which the two will share their business news content on each other's platform.

Internet pioneer Yahoo! and US cable news network CNBC on Wednesday launched a new drive to provide more original content both on the Yahoo! Finance website and on the air.CNBC will dramatically expand its presence on the site, which has a monthly audience of some 40 million users, by providing news articles, video clips and analysis, Yahoo! said on its website.Later this year the two companies will produce web videos to appear on Yahoo! Finance and CNBC.com, while Yahoo! Finance reporters will appear on CNBC, which has a television audience of some 100 million households.

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Advertising in short-form content drives better brand results, according to AOL ad research. For example, 42% of consumers are more likely to purchase products having seen marketing messages in short-form content (less than 10 minutes) compared to just 24% who would do so after viewing long-form content (more than 10 minutes).

CNBC and Yahoo! Finance announced a deal Wednesday in which the business news cable network will become the top content source for Yahoo's financial news arm. Conversely, CNBC will be providing a broadcast platform for Yahoo!

Yahoo! and CNBC are joining forces in an alliance that will provide a broadcast platform for original content from Yahoo! Finance in the U.S. while also expanding CNBC's Web presence.

The arrangement expands on an existing content-sharing relationship between the two sites and will include co-productions of online video shows.