(Reuters) - Yahoo Inc and CNBC have formed a content sharing partnership, the companies said on Wednesday. As part of the deal, CNBC will provide stories and videos that will be featured on Yahoo Finance pages. Yahoo and CNBC will co-create original videos that will appear on Yahoo, CNBC.com and mobile devices and will be promoted on the cable channel. "This partnership is a key step forward in Yahoo's strategy to become a premium media network," said Robertson Barrett, vice president of news and finance at Yahoo. ...
Yahoo Inc and CNBC have formed a content sharing partnership, the companies said on Wednesday. As part of the deal, CNBC will provide stories and videos that will be featured on Yahoo Finance pages. Yahoo ...
By Alex Cho:Yahoo (NASDAQ:YHOO) may be undervalued going into the Alibaba IPO. While the core business has been struggling, the intrinsic value of the business most certainly isn't worthless.Quoted from CNBC:
By Emily StephensonWASHINGTON (Reuters) - U.S. banks and retail groups announced on Thursday that they are joining forces to work on cybersecurity, a sign they are trying to move past recent squabbles over who is to blame for data breaches.
Internet pioneer Yahoo! and US cable news network CNBC on Wednesday launched a new drive to provide more original content both on the Yahoo! Finance website and on the air.CNBC will dramatically expand its presence on the site, which has a monthly audience of some 40 million users, by providing news articles, video clips and analysis, Yahoo! said on its website.Later this year the two companies will produce web videos to appear on Yahoo! Finance and CNBC.com, while Yahoo! Finance reporters will appear on CNBC, which has a television audience of some 100 million households.
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News is the most popular form of video content on smartphones, while tablet users favor movies, according to a survey by Digitalsmiths. News led all other forms of video content on smartphones, with 42% of smartphone users saying that they use their device to watch news videos.
Advertising in short-form content drives better brand results, according to AOL ad research. For example, 42% of consumers are more likely to purchase products having seen marketing messages in short-form content (less than 10 minutes) compared to just 24% who would do so after viewing long-form content (more than 10 minutes).
CNBC and Yahoo! Finance announced a deal Wednesday in which the business news cable network will become the top content source for Yahoo's financial news arm. Conversely, CNBC will be providing a broadcast platform for Yahoo!