Will Hyundai Beat Toyota and Honda in Lithium-Ion Hybrids?
Juan Carlos Zuleta submits:On March 29, 2009 I asked myself: Why Toyota (TM) and Honda (HMC) dislike lithium? My short answer to that question was: Because it was in their own interest to behave this way. As is well known, these car makers pioneered the use of hybrid technology with nickel metal hydride batteries. Both created the conditions for a very profitable niche market, the hybrid electric vehicle market. So they had much to gain from delaying the arrival of the real electric car revolution since this would help them make more profits out of a rather obsolete but still commercially viable battery technology until the new emerging battery technology is finally introduced into the market. By doing so, they were also contributing to postponing the arrival of the sixth techno-economic paradigm with lithium as its main factor. Complete Story »