Why The Value Of Content Is Nothing New

During his keynote at last month's Brand Innovators Television Summit, Evan Shapiro announced that he was transitioning from his role as President of IFC and Sundance Channel to become President of Participant Media's newly created television division. In his new position (which he just started this week), Shapiro will be charged with the conception, development ...

You don’t just have to “get it out there”.  Sometimes that decision impacts your ability to be successful for the rest of your life. Over the last few years a dangerous culture has arisen in content creation where imperfection is accepted as collateral damage for immediacy.

As we approach the critical summer box office sales period, there's no doubt the media industry has experienced a fundamental shift. 

This article is sponsored by SAP. In the rapidly changing world of marketing, it's hard to keep up with the latest trends. What's more important to a brand: generating business or increasing awareness? How do you integrate social media? What about interactive ads?

Given how notorious Wall Streeters are for writing embarrassing e-mails that are later used against them in court (see: Libor scandal), they should really take note of this news.

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In this, Donald Stephenson, Account Manager at QueryClick looks at search engine optimisation (SEO), giving you five top tips to help you develop a solid SEO strategy. Enjoy! 1.  Don’t stuff page titles with multiple keywords One of the most important things to consider is the ‘title’ you give your web pages. The page title is not only visible across the top of your browser window but is also displayed on the search engine results pages. It is often this title that will encourage the person searching to click through.