Why Apple's Ping Could Surprise Twitter and Facebook
Jason Schwarz submits:There is one thing that Apple’s (AAPL) Ping has that both Facebook and Twitter lack...an established precedent of e-commerce. If you sing in a band would you rather have followers on Twitter or on iTunes? Obviously you want them on iTunes because that ‘buy now’ button is ever present. If you host a television show do you want followers on Twitter or on iTunes? That $.99 TV show is only one click away. Facebook and Twitter are both great in their own way but the whole making money part of it has yet to be figured out. The appealing thing about Ping is that the platform is built around media, it isn’t built around you. Many people are uncomfortable giving up too much personal information to Facebook and yet they still have a desire to interact on the Internet. Ping gives them that opportunity without having to give up privacy. Apple might be on to something big with Ping.Complete Story »
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