What Volkswagen Needs To Dominate The Auto Industry
By David Zanoni:There is something out there that has plans for world domination and it's not the Joker from Batman. It's Volkswagen (VLKAY.PK) - which plans to become the world's largest automaker by 2018. I admire the company for setting a lofty goal and working towards achieving it.The company currently has a market cap of $66.37 billion and sells vehicles under the following brand names: Volkswagen, Audi, SEAT, KODA, Bentley, Bugatti, Lamborghini, Scania, and MAN. To reach its goal VW, is focusing on achieving 800,000 vehicle sales in the U.S. by 2018. This represents a 147% increase in U.S. vehicle sales - a lofty goal.The Passat and Jetta are considered paramount for U.S. sales. The Passat is competing with the Honda (HMC) Accord, Toyota (TM) Camry, and Ford (F) Fusion. The Jetta is competing with the Honda Civic, Toyota Corolla, and Ford Focus. The Passat and Jetta would needComplete Story »
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