Wave Goodbye To Retail's Monthly Same-Store Sales Reports
By RetailSails:Like many industry observers, we eagerly anticipate the first Thursday of every month, when U.S. retailers release monthly same-store sales reports, as they provide a timely indicator of both performance at individual chains and clues about overall spending trends by American consumers. Unfortunately, the decade-long trend of retailers discontinuing monthly reporting continues (see graphic below), and soon it seems we will have only the oft-revised monthly retail report from the Dept. of Commerce, and be forced to extrapolate company performance based on overall sector results in between quarterly reports. Same-store sales, also called comparable-store sales have long been one of the most relevant measures of healthy growth at retail companies, as it provides an apples-to-apples comparison of top-line growth at existing stores (usually open at least 12 months, excluding new and remodeled stores). This enables analysts to differentiate between sales growth that comes from new stores, especially at-fast growing chainsComplete Story »
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