Volcano! Frontman Aaron With On Striking A Balance Between Music And His Day Job At Groupon

Why treadmills? That was my first question to Damian Kulash, the frontman of indie rock band OK Go. You probably remember the quirky video of Kulash and his bandmates dancing on gym equipment, which debuted on a recently launhced video-sharing website called YouTube back in 2006. The group had already gotten a taste of viral success with a goofy dance video shot in Kulash’s back yard that was downloaded 300,000 times. They knew an even more outlandish video was the most direct and affordable way to widen their audience.

“If you are in the midst of a great show, don't leave it for another.”

Back in my mid-20s, I moved to California to enroll in business school at The Leland Stanford Junior University. (Some of my East Coast buddies wondered out loud how I intended to earn an MBA from what sounded to them like a junior college, but we'll save that for another day.)

David Bowie sprang t