Vintage strategy tempts jaded investors

Market capitalization is simply the total dollar value of all of a company’s outstanding shares of stock. It is often referred to as market cap for short. You can calculate market cap for a company by taking the current market price for a share of stock and multiplying it by the number of shares outstanding for that company. The size of a company is often measured by market capitalization and the media is routinely fascinated by which company currently has the highest market cap.

Filed under: Food & Drink, Weird & Wonderful

You might not recognize some of your favorite products if their classic, old-school packaging lined grocery store shelves today. There once was a time when Jif came out of beautiful glass jars, and people would gargle Listerine out of what looked like perfume bottles.

TORONTO — Toronto police are looking for a thief with expensive tastes. They say a man went into the Queens Quay LCBO earlier this month and went to the vintage section, where he selected a rare bottle of 50-year-old Glenfiddich Single Malt scotch.

This week Starbucks began selling a cup of coffee for $7. This may seem ridiculous, but it’s the logical next step of the chain’s long-term marketing strategy: To convince consumers that a product that used to sell for less than a buck is in fact worth much more. In almost 50 locations throughout the Northwest, coffee drinkers can find a curious item next to peppermint mochas and gingerbread lattes: Costa Rica Finca Palmilera, a hard-to-grow bean also called “Geisha” that sells for $7 for a “grande” and $40 for a half-pound bag.