For a long time, it seemed Canadians were pretty indifferent to shopping on the Internet.
But more-robust-than-expected online sales on both Black Friday and so-called Cyber Monday, coupled with strong sales on Canadian retail websites and a slew of new entrants, suggest that has changed.
Imagine a customer demographic that has more disposable income, spends more time online, is not as big on bargain-hunting and is more loyal than your core customer. Sounds like a retailer’s dream doesn’t it?
A few months ago, I read a conversation on the discussion boards of The American Specialty Toy Retailing Association (ASTRA). In the discussion, an owner of a small toy store was recollecting a conversation between two young shoppers she had overheard in her store.
It easy enough to increase sales if you discount enough. Profits are another matter as I have warned repeatedly throughout the Christmas season. Nordstrom and Macy's did well but 4th quarter earnings estimates missed guidance in a number of high-profile retailers.
The New York Times reports Retail Sales Edged Up in December After Stores Cut Prices Sharply
As a growing number of Canadians shop online, retailers of all types – from pure play eCommerce players to nationwide chains – are learning that the most effective way to compete is to give the consumer more of what they want. According to recent studies, the ideal online experience is one where shoppers have options in all stages, including checkout and shipping.
By Paul Price: Clothing sales geared towards fickle teen buyers are hard to predict. Guessing right on fashion trends can mean big profits.Being out-of-sync leads to mark downs and low margins. No companies always get the hottest merchandise while avoiding slow selling lines. The dominant teen retailers seem to take turns basking in the glow of good choices.