Mark Reuss, president of North America for General Motors Co., is unconcerned about the automaker’s declining market share in Canada and in the U.S., and remains focused instead on building a profitable base for GM to grow.
Last year was difficult for GM in North America. Its U.S. market share fell to 18% from 19.6% in 2011; in Canada, it fell to its lowest in more than a century at roughly 13.5%, down from 15.3% a year earlier, after its sales fell by 6.6%.