Broadcast networks are trying to woo advertisers to buy commercial time in a ritual known as the "upfronts." Renee Montagne checks in with Kim Masters, host of "The Business" on member station KCRW, to see how the networks are faring and what's on the horizon TV-wise.» E-Mail This » Add to Del.icio.us
The upfronts, where broadcasters sell commercial time in the upcoming season's TV programs, take on more urgency as Dish Network unveils its ad-skipping feature Auto Hop.NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne.
Google brought out all the stops at its BrandCast presentation for advertisers Wednesday at the Theater at Madison Square Garden. There were giant video displays and award show-caliber performances from the likes of Pharrell and Janelle Monáe, all in the name of promoting Google's YouTube platform as a place brands should advertise instead of television or rival online video sites.
Renee Montagne talks to Kim Masters, who's covering the upfronts for The Hollywood Reporter, about some of the new shows, and how the networks are faring in an increasingly competitive environment.» E-Mail This
David Greene talks to reporter Kim Masters about some of the new TV shows coming out of this year's upfront presentations. The upfronts are when the networks present their fall lineups to advertisers and media.» E-Mail This » Add to Del.icio.us