Broadcast networks are trying to woo advertisers to buy commercial time in a ritual known as the "upfronts." Renee Montagne checks in with Kim Masters, host of "The Business" on member station KCRW, to see how the networks are faring and what's on the horizon TV-wise.» E-Mail This » Add to Del.icio.us
The upfronts, where broadcasters sell commercial time in the upcoming season's TV programs, take on more urgency as Dish Network unveils its ad-skipping feature Auto Hop.NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne.
NEW DELHI: Claims such as a fairness cream making your skin lighter in days, or swigging down a chilled soft drink making you popular in your neighbourhood – all by your favourite celebrity – will soon be under the scanner. In a long-awaited move, the Advertising Standards Council of India (ASCI) issued a series of sweeping guidelines on celebrity advertising, aiming to finally clamp down on random or exaggerated claims made by celebrity advertising.
Richard Foreman/FOXRight now in network TV it's time to kick out the old and pray that the new catches on.
The broadcast networks are unveiling their new series for the 2016-2017 seasons this week in an annual event known as upfronts.
Google brought out all the stops at its BrandCast presentation for advertisers Wednesday at the Theater at Madison Square Garden. There were giant video displays and award show-caliber performances from the likes of Pharrell and Janelle Monáe, all in the name of promoting Google's YouTube platform as a place brands should advertise instead of television or rival online video sites.
NEW DELHI: Fashion event organisers are inking strategic deals with sponsors and investors from the corporate world as they scout for new ways to bring money on the table. Mumbai-based Fashion One International, which organises India Bridal Week, has expanded the format to five smaller cities, like Jaipur and Chandigarh, from Delhi and Mumbai. Vijay Singh, the founder of the company, said investments in the fashion sector are required at a strategic level to take it to the next. Singh is talking to investors to offload equity in his company and different event properties.