Broadcast networks are trying to woo advertisers to buy commercial time in a ritual known as the "upfronts." Renee Montagne checks in with Kim Masters, host of "The Business" on member station KCRW, to see how the networks are faring and what's on the horizon TV-wise.» E-Mail This » Add to Del.icio.us
The upfronts, where broadcasters sell commercial time in the upcoming season's TV programs, take on more urgency as Dish Network unveils its ad-skipping feature Auto Hop.NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne.
Nonsensical ranting isn't new for Kanye West. But during a performance at the Adult Swim TV upfronts Wednesday night in New York City, the rapper aimed his anger at some new targets: the paparazzi and "Saturday Night Live."
Colonel Sanders may evoke visions of deep fried chicken in a bucket, but KFC is hoping his brand clout will help woo a younger, burrito-loving crowd to an entirely new restaurant concept from KFC Canada.
The purveyor of the fat-engorged Double Down sandwich will debut its new banner, KFC Select, next month in Toronto, aimed at consumers drawn to fresher fast food fare from Subway and so-called “fast casual” chains like Mucho Burrito and Chipotle Mexican Grill.
David Greene talks to reporter Kim Masters about some of the new TV shows coming out of this year's upfront presentations. The upfronts are when the networks present their fall lineups to advertisers and media.» E-Mail This » Add to Del.icio.us
New York state legislators are on track to pass a law before Fashion Week in September regulating work conditions for under-age models. The new rules would ban nudity on sets, and require models be allowed to eat, according to Women's E-News:
Why should firms use celebrities to advertise their products? A new paper uses MRI scans to cast light upon this.The researcher got a group of Dutch women to look photos of pairs of shoes alongside pictures of various female celebrities, or non-celebrities of equal attractiveness. They found that the subjects were no more likely to buy the shoes pictured alongside celebrities than with non-celebrities. This suggests that mere association with celebrity doesn’t work.