Twitter most popular social media channel for FTSE 100 companies

TWITTER is the most popular social media service among FTSE 100 companies while Facebook and corporate blogs are least popular, a survey by UK-based corporate web development firm The Group has found. The firm says that 45% of the large-cap companies in the UK’s blue-chip index now have Twitter accounts, a rise of almost 50% since November 2009. Meanwhile, 39% have an official YouTube channel, up from 29% a year earlier.
“Overall, we can see a social media landscape where Twitter use is relatively common while other channels are eyed warily by the majority, particularly corporate blogging,” notes The Group Content Strategist Frank Harkin in a blog post
Source: The Group

Facebook antipathy
Only 1 in 4 FTSE 100 companies (UKX) has a Facebook page versus 20% a year earlier.  Harkin speculates that UK companies are eschewing Facebook because “it can be expensive to create bespoke elements for Facebook pages”  and “unlike Twitter, Facebook pages require a greater investment of time and energy to maintain.”
I don’t believe these are real barriers, however. Compared to a company website or a blog, it doesn’t take much time or money to maintain an effective Facebook page. Sure, you can do some fancy things, but they will largely go ignored because the Wall is typically where most activity happens.
Besides, if you can...