Top Global Brands In Finance

Value Expectations submits: Good companies do not always make good investments. That is an adage all investors should be familiar with. And for any good company, having a strong, recognizable brand name is usually a necessity, but it does not always translate into stock outperformance for its shareholders. Interbrand, a company that is dedicated to understanding the value of brand names, recently released a list of the top 100 global brands.

David Hunkar submits: Millward Brown Optimor has published the Top 100 Global Brands for 2010. Google tops the ranking this year. The Top 10 global brands are:

It’s the end of an era for Coca-Cola. The cola giant’s 13-year rein as the world’s top-ranked brand by Interbrand, a leading brand consultancy, ended this year as Apple jumped into top spot with a 28% rise in brand value from last year. The technology juggernaut’s brand is now worth US$98.3 billion, according to the ranking. Technology companies dominated the upper echelons in this year’s ranking, with six of the top 10 names coming from that sector.

Google was crowned the world's most valuable brand on Wednesday by a research firm that found technology firms dominate when it comes to how much a name is worth in today's markets.Google, IBM, Apple and Microsoft topped global stalwarts Coca-Cola, McDonald's, and Marlboro in a Top Ten brand value list packed with seven technology companies.Google's brand was worth more than 114 billion dollars, a 14 percent climb from 2009, according to the annual Millward Brown "BrandZ Top 100 Most Valuable Global Brands" report.

Osman Gulseven submits: Recently we discussed the world’s 10 most admired companies, as surveyed by CNN Money . Unfortunately, the survey was slightly biased towards US-based companies.

The 13th annual report from Interbrand ranks what it deems the 100 most valuable brands worldwide, and Coca-Cola, Apple, I.B.M. and Google lead the list.

The 13th annual report from Interbrand ranks what it deems the 100 most valuable brands worldwide, and Coca-Cola, Apple, I.B.M. and Google lead the list.

Going global appears highly attractive for many brands. It not only comes with a perception of excellence, but it represents strategic opportunities such as an increased market share. Over the next decade, it will be the emerging markets such as Asia, Latin America and Saudi Arabia, that will see the most considerable growth. If brands can tap into these markets now, it will provide a variety of opportunities in the future. However, going global also comes with plenty of challenges that many brands often do not adequately plan for.