Top Global Brands In Finance

Fans can argue endlessly over which sport is best, which requires the most skill, which the most athleticism -- even which is the most popular, depending on whether you measure watching or playing. Let their be no argument, however, about which sport is the most valuable, at least in terms of how much people around the world are willing to shell out for officially licensed jerseys, pennants, bobble head dolls, foam fingers, and other souvenirs.

Apple has retained its position as the world’s most valuable brand, according to brand management firm Interbrand’s annual rankings. Apple usurped Coca-Cola from the top spot, which had held the position for 13 years, in last year's list. This year Apple has increased its brand value by 21% to $118.9 billion.

Value Expectations submits: Good companies do not always make good investments. That is an adage all investors should be familiar with. And for any good company, having a strong, recognizable brand name is usually a necessity, but it does not always translate into stock outperformance for its shareholders. Interbrand, a company that is dedicated to understanding the value of brand names, recently released a list of the top 100 global brands.

David Hunkar submits: Millward Brown Optimor has published the Top 100 Global Brands for 2010. Google tops the ranking this year. The Top 10 global brands are:

It’s the end of an era for Coca-Cola. The cola giant’s 13-year rein as the world’s top-ranked brand by Interbrand, a leading brand consultancy, ended this year as Apple jumped into top spot with a 28% rise in brand value from last year. The technology juggernaut’s brand is now worth US$98.3 billion, according to the ranking. Technology companies dominated the upper echelons in this year’s ranking, with six of the top 10 names coming from that sector.

Google was crowned the world's most valuable brand on Wednesday by a research firm that found technology firms dominate when it comes to how much a name is worth in today's markets.Google, IBM, Apple and Microsoft topped global stalwarts Coca-Cola, McDonald's, and Marlboro in a Top Ten brand value list packed with seven technology companies.Google's brand was worth more than 114 billion dollars, a 14 percent climb from 2009, according to the annual Millward Brown "BrandZ Top 100 Most Valuable Global Brands" report.

Four of the top 10 brands on the 2014 Interbrand Best Global Brands list are technology brands.

The 13th annual report from Interbrand ranks what it deems the 100 most valuable brands worldwide, and Coca-Cola, Apple, I.B.M. and Google lead the list.