StrawberryFrog 's Scott Goodson, Tweet Thoughts

  What’s the most engaged brand on Twitter? If you’re like me, you might guess @Starbucks, or @NYTimes, or @Nike, or @NFL. After all, they’re all well known brands with at least one million followers, and they all have huge advertising budgets. But none of these are the most engaged. Incredibly, the number one most engaged brand on Twitter is probably one you haven’t heard of – but it’s a good bet you’ve seen one or two of its tweets in your timeline.

Twitter made three deals recently all of which indicate the microblog platform believes its future is in TV ad dollars. Consider: First, Twitter's new Ads API allows companies like TBG Digital to buy promoted tweet campaigns against the nightly TV schedule, as if tweets were like TV ads. Why? Because people like to tweet while they watch TV. Here's a chart from Twitter ad buyer TBG Digital showing the enhanced effect of advertising that also uses a Twitter campaign:

Charles Barkley might have said that Twitter is for "losers" in the past, but the NBA

Twitter is acquiring social TV analytics firm Bluefin Labs – but why is it interested in bringing the big data company onboard?

It might be a few years too late, but Budweiser just joined Twitter. Unsurprisingly, it's first ever tweet is to promote its Super Bowl ad campaign. The brand is asking followers — after 16 hours on the social network, the monster brand has fewer than 1,000 fans — to name a newly born Clydesdale foal.

Twitter users who tweet via their mobiles are on the platform more often, interact more with tweets and follow more brands than the rest, according to a study from Twitter and Compete. Sixty percent of Twitter’s 200 million active users log in via a mobile device at least once a month.

Because Twitter is apparently operating under the notion that people only Tweet about the things they like, it has launched a new keyword-based advertising program that monitors the content your Twitter updates in order to provide you with highly specific, targeted ads that you will still comp

You probably can't sleep if you're on Oreo's social media team. After the cookie company's clever — and immediate — reaction to the Super Bowl blackout with a tweet that read "You can still dunk in the dark," Oreo has become the go-to brand for quick tweets on notable pop culture moments, complete with original artwork as well.