Startups Find "Viral" may not be the Holy Grail

Experiential ads are taking over. Renault UK allowed two unsuspecting people to test drive its new Clio model with a fake car sales person. When the drivers stopped at an intersection, they were asked to they try the "va va voom" button on the car's dash. Upon doing so, they were immediately transported to Paris in the form of an impromptu piece of street theater — via a kissing couple, an Eiffel Tower backdrop, baguette and rose vendors, and then dancing girls and guys.

Lowell Herr submits: In reply to my previous Seeking Alpha "Holy Grail" article, one reader recommended the following asset allocation plan. In this portfolio I am using JNK as the high yield investment.

With bloated fees for everything on your cell phone carrier, it's easy to get frustrated when you or someone on your family plan goes over your text message limit.  To combat this, app developers have taken advantage of mobile broadband access to bring free texting to your smartphone. And they're not-surprisingly some of the most popular apps available.

Lowell Herr submits: Over a month ago I wrote an article on the "Holy Grail" portfolio that can be found at this site. The following combination of 11 ETFs and four individual stocks meet several requirements when using the Quantext Portfolio Planner analysis tool developed by Geoff Considine.

Lowell Herr submits: Eleven ETFs and four stocks make up this mosaic portfolio we title the "Holy Grail" portfolio. Establishing goals when constructing a portfolio requires assumptions based on the analysis tool used in the creation process. Guidelines for the "Holy Grail" portfolio begin with the following projections and historical data. 1) We assume the S&P 500 will increase by 7.0% over the next year. This assumption directly impacts the projected return for the "HG" portfolio.

Devon Shire submits: Never afraid to dream big, Chesapeake (CHK) Energy CEO Aubrey McClendon recently spoke at an investment conference in New Orleans. Part of McClendon’s message was that he is planning to track down the “holy grail” for the natural gas industry.

I received a several emails regarding my post Philadelphia, 5th Largest City in US is Effectively Bankrupt; Mayor Holds Closed Meeting With Wall Street to Discuss Asset Sales. The emails were from disgruntled people hoping to leave the area for the usual complaints: unions, schools, crime.

By Regarded Solutions:I believe that the most successful investors on the planet buy shares in companies that are solid, large cap, dividend paying, blue chip stocks. It could even be the "Holy Grail" of the investing world.