Starbucks Leads Coffee Stocks As Coffee Consumption Passes Soft Drinks
By greg group: Daily coffee consumption soared by seven percentage points, moving coffee solidly ahead of soft drinks, according to the 2012 National Coffee Drinking Trends from the National Coffee Association. Significantly, the new figures more precisely reflect consumption behaviors of the new U.S. demographic make-up, using sampling that statistically mirrors the Hispanic- and African-American segment. The same jump in consumption echoes across all age groups and is most significant among those between 18 and 39. Among those 18-24, daily consumption jumped from 40 to 50% and for the 25-39 group 54 to 63%; Gourmet coffee consumption also grew, moving from 37% of all cups of coffee consumed in the U.S. in 2011 to 54% in 2012. As for coffee types, the largest jump was for gourmet coffee beverages. In 2011, 25% of Americans claimed to have drunk a gourmet coffee yesterday while in 2012 that number is 32%. The percent claiming toComplete Story »
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