Sprint announces new mobile ad policy

NEW YORK (Reuters) - Sprint Nextel plans to create a new mobile advertising policy to reassure customers that they have control over whether or not they receive ads on their cellphone, in an effort to improve consumer trust in wireless service providers.

(Ninja M.)

By Zvi Bar:Softbank's recent and continuing investment in Sprint Nextel Corp. (S), valued at about $20.1 billion, will give Softbank, the third-largest mobile services provider in Japan, control of the third-largest mobile carrier in the United States. Softbank's president, Masayoshi Son, will compete against the dominant U.S.

By Income Hunter:There was a time not long ago that I wouldn't touch Sprint Nextel (S) with a ten foot pole.

Zacks.com submits: The latest wireless industry concerns about Sprint Nextel’s (S) imminent danger -- with Clearwire Corp.

Sprint Nextel plans to launch a cheaper prepaid-cellphone brand, its fourth, and start selling new, lower-priced plans as the wireless carrier fights to hang on to traditional contract customers.

By Valuentum: Sprint Nextel (S) reported first-quarter 2012 earnings Wednesday. Revenue grew 6% compared to the first quarter of 2011, driven by higher average revenue per user, as subscribers continue to opt for smart phones tied to higher-priced data plans.

Sprint Nextel said it plans to cut up to 2,500 workers by year's end as the struggling cellphone-service provider looks to cut annual costs by at least $350 million.