NEW YORK (Reuters) - Sprint Nextel plans to create a new mobile advertising policy to reassure customers that they have control over whether or not they receive ads on their cellphone, in an effort to improve consumer trust in wireless service providers.
Sprint Nextel plans to create a new mobile advertising policy to reassure customers that they have control over whether or not they receive ads on their cellphone, in an effort to improve consumer trust ...
The anticipated merger between Sprint Communications Inc. (S) and T-Mobile US Inc. (TMUS) reached an anti-climactic end today; Sprint has backed-off from the deal and intends to appoint a new CEO, Marcelo Claure.
By Stone Fox Capital:As previously mentioned, Sprint Nextel Corp (S) continues an impressive comeback that has seen the number three domestic wireless provider reclaim its position as a force in the domestic markets. Unfortunately though, the Q3 2012 earnings report showed a surprising lack of iPhone activation growth.
Japanese telecom giant SoftBank owns a controlling share of Sprint and has made no attempt to hide its desire to acquire T-Mobile USA and merge the two companies into one. It’s a plan that makes sense from a business point of view, but could be a disaster for consumers.
Twitter announced this morning plans to syndicate its promoted tweets on Flipboard, and Yahoo Japan. This is just the first step towards creating a larger ad network for Twitter. With just two partners, it's basically an experiment at this point.
By Bennett Sultan:John Butler, a telecom analyst with Bloomberg, comments regarding Sprint's current state, "They need the subscribers, unlimited is their only hook... For Sprint, it's a make-or-break proposition"