NEW YORK (Reuters) - Sprint Nextel plans to create a new mobile advertising policy to reassure customers that they have control over whether or not they receive ads on their cellphone, in an effort to improve consumer trust in wireless service providers.
Sprint Nextel plans to create a new mobile advertising policy to reassure customers that they have control over whether or not they receive ads on their cellphone, in an effort to improve consumer trust ...
By Stone Fox Capital:As previously mentioned, Sprint Nextel Corp (S) continues an impressive comeback that has seen the number three domestic wireless provider reclaim its position as a force in the domestic markets. Unfortunately though, the Q3 2012 earnings report showed a surprising lack of iPhone activation growth.
Canada’s telecom regulator introduced a set of rules Monday that it says will allow consumers to get out of their cellphone contracts after two years without cancellation fees even if they signed on to a longer term.
The Canadian Radio-television and Telecommunications Commission published the final version of a national code of conduct for wireless carriers that seemed aimed at addressing the ire consumers have over three-year contracts common in Canada.
Facebook Inc is expanding a service that lets a group of major marketers measure the effectiveness of their ads, in the company’s latest move to prove that advertising on the world’s largest social network leads to real world sales.
The service, which Facebook quietly rolled out in the United States during the past year, analyzes its users’ mobile phones and wireless providers to see who has switched handsets or carriers after looking at an ad.
James Moore is touring the country this week, speaking in defence of the federal government’s policy on the wireless sector. In an interview Tuesday with the Financial Post, the industry minister said Ottawa did not court Verizon Communications Inc. to enter the Canadian mobile market and that he believes the big three carriers’ public relations campaign on the issue has been unsuccessful.
By Bennett Sultan:John Butler, a telecom analyst with Bloomberg, comments regarding Sprint's current state, "They need the subscribers, unlimited is their only hook... For Sprint, it's a make-or-break proposition"