NEW YORK (Reuters) - Sprint Nextel plans to create a new mobile advertising policy to reassure customers that they have control over whether or not they receive ads on their cellphone, in an effort to improve consumer trust in wireless service providers.
Sprint Nextel plans to create a new mobile advertising policy to reassure customers that they have control over whether or not they receive ads on their cellphone, in an effort to improve consumer trust ...
By Stone Fox Capital:As previously mentioned, Sprint Nextel Corp (S) continues an impressive comeback that has seen the number three domestic wireless provider reclaim its position as a force in the domestic markets. Unfortunately though, the Q3 2012 earnings report showed a surprising lack of iPhone activation growth.
Japanese telecom giant SoftBank owns a controlling share of Sprint and has made no attempt to hide its desire to acquire T-Mobile USA and merge the two companies into one. It’s a plan that makes sense from a business point of view, but could be a disaster for consumers.
The debate on net neutrality has surfaced yet again, with proponents and opponents going back and forth on whether it is fair for wireless companies to exclude services such as music streaming from being counted against data caps for subscribers. The debate is majorly fueled by the fact that the Federal Communications Commission (FCC) is due to announce net neutrality rules on February 26.
Facebook Inc is expanding a service that lets a group of major marketers measure the effectiveness of their ads, in the company’s latest move to prove that advertising on the world’s largest social network leads to real world sales.
The service, which Facebook quietly rolled out in the United States during the past year, analyzes its users’ mobile phones and wireless providers to see who has switched handsets or carriers after looking at an ad.
The anticipated merger between Sprint Communications Inc. (S) and T-Mobile US Inc. (TMUS) reached an anti-climactic end today; Sprint has backed-off from the deal and intends to appoint a new CEO, Marcelo Claure.
By Bennett Sultan:John Butler, a telecom analyst with Bloomberg, comments regarding Sprint's current state, "They need the subscribers, unlimited is their only hook... For Sprint, it's a make-or-break proposition"