Most musical city in the UK? That would be London, where music fans spend more time streaming audio than anywhere else in the country, according to Spotify. Nottingham claims second spot, ahead of Bristol. And Liverpool? Down in ninth place. “Given London’s rich musical history and brilliant music scene it’s no surprise that London tops the charts when it comes to having the biggest music fans in the UK,” says Will Hope, director of label relations at Spotify.
STOCKHOLM (Reuters) - Spotify, Mojang and Wrapp, respectively music, games and gift services winning online markets worldwide, are among tech start-ups that have made Sweden Europe's hottest spot for investors hunting the next big thing.
Virgin Media said on Wednesday it had agreed a deal with Sweden's Spotify to offer music streaming services for the British company's television, mobile phone and Internet subscribers."Virgin Media today announced an exclusive agreement with digital music service Spotify that will make Virgin Media the only digital entertainment provider in the UK to offer the music platform across multiple services," it said in a statement.
Spotify only last month rolled out it first US TV ad spot, For Music. The streaming music outfit has now gone for its first-ever takeover ad on YouTube and viewers are able to follow French band Phoenix via an 18-minute video documentary Spotify rolled out in a series of short clips.
Spotify is looking to become an on-demand video service and is looking for investment partners so that it can produce original content à la Netflix. However, Spotify has a long way to go before it has the profile of a company like Netflix – recent research suggests two thirds of Americans have not heard of the music-streaming service.