Son Of Italian Billionaire Michele Ferrero Dies In Accident

MILAN (Reuters) - Italian chocolate maker Ferrero could be interested in Cadbury's gum and candy division, a unit worth about 5 billion euros ($7.4 billion), in a possible joint takeover bid, business daily Il Sole 24 Ore said on Friday.

One of Britain's most revered companies is under threat of a takeover. Candy maker Cadbury already rejected a hostile takeover bid by U.S. giant Kraft Foods. Hershey has confirmed it is considering a joint takeover bid for Cadbury, along with Italian chocolate maker Ferrero. But it seems the offers may need to be considerably sweetened to persuade the British.

Italian chocolatier Ferrero's Chief Executive Pietro Ferrero has died in an accident in South Africa, a company spokeswoman said.

Italian chocolatier Ferrero's Chief Executive Pietro Ferrero has died in an accident in South Africa, a company spokeswoman said.

Hershey, hoping to expand its overseas presence, has lined up a potential partner, Italian candymaker Ferrero International SA, in a possible bidding war for British candy maker Cadbury PLC. The combination could have the financial firepower to top a $16.4 billion hostile bid by Kraft Foods Inc.» E-Mail This     » Add to Del.icio.us

A possible bid for Cadbury has thrust the chocolatier Michele Ferrero into the spotlight. His passion is singular and abiding. He loves chocolate

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