Social Networks Pursue Mobile Ad Dollars, E-Commerce

Tue, 02/21/2012 - 16:51 EDT - Seeking Alpha

Diane Mermigas

By Diane Mermigas:The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook (FB), Twitter, Square and other social media players that consider e-sales the new end game.Despite discrepancies among forecasters, mobile transactions are clearly morphing into a critical revenue stream for retailers and products and service providers. The 15% leap in online holiday spending to more than $35 billion, and the overall retail e-commerce grew 13% to $161.5 billion in 2011, according to comScore, were driven by consumers' accelerated use of mobile price comparison and payment apps.This activity has been fueled by Square, which progressively facilitates mobile consumer transactions by acting as a medium between merchants and payment networks (credit-card companies and banks) across all smartphones, tablets and other mobile devices.In addition to securing consumers' personal information and providing effective user discount incentives, Square creativelyComplete Story »

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Social Networks Pursue Mobile Ad Dollars, E-Commerce

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