Smucker cuts Folgers coffee prices to woo customers back
J.M. Smucker Co cut prices for most of its Folgers and Dunkin' Donuts coffee brands sold in the United States by 6 percent, the biggest U.S. roaster said on Wednesday, partially reversing last year's price hikes to woo back customers. The company is the first U.S. roaster to cut prices after a customer backlash following a 9 percent price hike just over a year ago when arabica prices were soaring. It has cut canister sizes for 15 of its large cans of Folgers roast and ground coffee by roughly 3 ounces, and is rolling out those smaller cans this summer.