Consumers want marketers to value them and are prepared to share their data in exchange for more relevance, personalisation and value – in fact, almost 60% of global consumers are much more willing to buy a product or service from a brand offering a reward in exchange for their digital data, says
Most of us have had the bright idea to use our smartphones as flashlights when searching underneath the couch or in the backseat of a dark car. And many millions of people have downloaded flashlight apps that maximize the light coming out of their devices.
Forty five percent of global consumers* surveyed by IPG Mediabrands, Microsoft and The Future Laboratory are open to entering into transparent data exchanges with brands. Almost 60% of consumers are much more willing to buy a product or service from a brand that offers a reward in exchange for their digital data.
Technology is driving consumers to track, record, and share loads of personal information. Whether it be via fitness trackers, heart rate monitors, grocery and restaurant loyalty cards, or check-ins, people are sharing more personal data today than they ever have before.
NORTH VANCOUVER — Oliver Bibby is some kind of superman. Not of this world. On Wednesday, the tough-as-nails 18-year-old took on the infamous Grouse Grind, a steep, 2.9 kilometre mountain trail on Vancouver’s north shore. He took it on, and he crushed it.
SAN FRANCISCO (AP) — Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.