Over the course of two weeks, Katie Notopolous, a Buzzfeed reporter for Buzzfeed's tech vertical, FWD, used software called TeenSafe to monitor the iPhone activity of a 21-year-old sorority sister named Taylor Prewitt.
Something strange happened on the way to Guyana Goldfields completing its latest equity issue, a financing mandated by lenders as a condition of advancing US$185-million for its Aurora Gold Project that’s scheduled for commercial production in mid-2015.
Guyana Goldfields raised equity capital by way of a non-brokered private placement. That method stands in contrast to the conventional way where an issuer will strike a bought deal with a consortium of underwriters and pass the risk of selling the shares to the dealers.
Most of us have had the bright idea to use our smartphones as flashlights when searching underneath the couch or in the backseat of a dark car. And many millions of people have downloaded flashlight apps that maximize the light coming out of their devices.
Consumers want marketers to value them and are prepared to share their data in exchange for more relevance, personalisation and value – in fact, almost 60% of global consumers are much more willing to buy a product or service from a brand offering a reward in exchange for their digital data, says
Forty five percent of global consumers* surveyed by IPG Mediabrands, Microsoft and The Future Laboratory are open to entering into transparent data exchanges with brands. Almost 60% of consumers are much more willing to buy a product or service from a brand that offers a reward in exchange for their digital data.
Today's culture of oversharing can tempt us to reveal way too much information online, be it our geographical locations, Facebook friends, age, gender, or anything else. We've gotten a bit numb when it comes to sharing our personal data.
Technology is driving consumers to track, record, and share loads of personal information. Whether it be via fitness trackers, heart rate monitors, grocery and restaurant loyalty cards, or check-ins, people are sharing more personal data today than they ever have before.