Skinnygirl cocktails -- the lower-cal brand of spirits founded by a Real Housewife of New York -- was the fastest growing brand of spirits in the US last year, posting a 388 percent sales increase according to a new booze industry report.
MUMBAI: Are Indians sobering up? Is rum losing its punch? It would appear so, although not to liquor companies. Sales volumes of locally made versions of foreign liquor declined for the first time in more than a decade amid price increases, bans and distribution changes in some states. Indian-made foreign liquor products, which include brands such as Royal Stag, McDowell's and Officer's Choice, are locally produced adapted versions of European spirits and account for almost 70% of the market.
MUMBAI: Officer's Choice is now everybody's choice. The Indian whisky brand has knocked Smirnoff vodka off its perch as the world's largest spirits brand by volume. In calendar 2014, Kishore Chhabria-promoted Allied Blenders & Distillers (ABD) sold 28.4 million cases, or over 255 million litres, of Officers Choice whisky. That's four times the tank size that Hollywood director James Cameron built for his film Titanic to give an ocean view and 100 times the size of an Olympicsized swimming pool.
Diageo plc (ADR) (DEO) announced today that it is offering to increase its stake in Indian spirits-maker United Spirits Ltd., for around $1.9 billion. The world’s largest spirits company, which markets brands such a Johnnie Walker whiskey and Smirnoff vodka, said that it would pay 3,030 rupees ($50) a share for an additional 26% stake in United Spirits.
Indian whiskey brand Officer's Choice is now the second largest spirits brand in the world, surpassing Thailand-based rum Ruang Kao and Emperador brandy from Philippines. Korea's Jinro soju, a harsh rice spirit continued to be the world's bestselling brand of liquor in 2015, with sales of 65 million cases, followed by Officer's Choice that sold about 34 million cases, according to a July International Wine and Spirits Research (IWSR) report.
By Chris Katje: On Monday, Beam Incorporated (BEAM) announced their acquisition of specialty vodka brand Pinnacle. Along with Pinnnacle, the company also acquired the Calico Jack rum brand. Both liquor brands were purchased from White Rock Distilleries. The move will cost $605 million for Beam, but will grow its vodka line and market share. The acquisition now extends Beam's Vodka line to include:
Row after row of delicate young vines line the long driveway leading to Peller Estates Winery in Niagara-on-the-Lake. It’s a cool spring morning and the expansive lawn in front of the winery is edged by a patio that will host parties and tastings all summer.
John Peller, chief executive officer of Andrew Peller Ltd., is jovial as he surveys the vines that helped turn the company into Canada’s biggest publicly listed winery. Peller, 59, credits his Hungarian-immigrant grandfather for his foresight.
Hybrid foods aren't stopping at cronuts and ramen burgers—they're coming for your cocktails next. Over the last year and beyond, craft distilleries and established high-end liquor brands alike have successfully marketed hybrid spirits.