Skinnygirl cocktails -- the lower-cal brand of spirits founded by a Real Housewife of New York -- was the fastest growing brand of spirits in the US last year, posting a 388 percent sales increase according to a new booze industry report.
MUMBAI: Are Indians sobering up? Is rum losing its punch? It would appear so, although not to liquor companies. Sales volumes of locally made versions of foreign liquor declined for the first time in more than a decade amid price increases, bans and distribution changes in some states. Indian-made foreign liquor products, which include brands such as Royal Stag, McDowell's and Officer's Choice, are locally produced adapted versions of European spirits and account for almost 70% of the market.
MUMBAI: Officer's Choice is now everybody's choice. The Indian whisky brand has knocked Smirnoff vodka off its perch as the world's largest spirits brand by volume. In calendar 2014, Kishore Chhabria-promoted Allied Blenders & Distillers (ABD) sold 28.4 million cases, or over 255 million litres, of Officers Choice whisky. That's four times the tank size that Hollywood director James Cameron built for his film Titanic to give an ocean view and 100 times the size of an Olympicsized swimming pool.
Diageo plc (ADR) (DEO) announced today that it is offering to increase its stake in Indian spirits-maker United Spirits Ltd., for around $1.9 billion. The world’s largest spirits company, which markets brands such a Johnnie Walker whiskey and Smirnoff vodka, said that it would pay 3,030 rupees ($50) a share for an additional 26% stake in United Spirits.
Hybrid foods aren't stopping at cronuts and ramen burgers—they're coming for your cocktails next. Over the last year and beyond, craft distilleries and established high-end liquor brands alike have successfully marketed hybrid spirits.
By Chris Katje: On Monday, Beam Incorporated (BEAM) announced their acquisition of specialty vodka brand Pinnacle. Along with Pinnnacle, the company also acquired the Calico Jack rum brand. Both liquor brands were purchased from White Rock Distilleries. The move will cost $605 million for Beam, but will grow its vodka line and market share. The acquisition now extends Beam's Vodka line to include:
Younger Americans love liquor and wine way more than previous generations.
In fact, the 18-29 year old demographic has been shifting away from beer towards spirits and wine over the last two decades, according to a chart shared by Barclays' William Marshall and Samuel High.
Their research shows that back in 1992-93, 70% of 18-29 year olds listed beer as their preferred drink.
By 2012-13 that number had plunged to 40%.
When Aparna Batra, former marketing head, India, for liquor firm William Grant & Sons took up the assignment in 2008, she was used to eyebrows being raised because of her gender. "I had moved to alcobeverages from the lifestyle sector and was usually nattily turned out in skirts and boots even when visiting vendors' warehouses. I remember one of our large distributors sizing me up and announcing that I wouldn't last in the job for even 21 days," Batra, now an independent brand consultant, recollects.