Is Canada’s housing market headed for collapse?
There’s plenty of arguments to be made on both sides of that question, but so far no clear answer. What does appear obvious is that Bank of Nova Scotia has emerged as perhaps the best positioned of the domestic banks to withstand the kind of impact on retail lending that you might expect from a worst case scenario in residential real estate. It’s all about diversification.
Information on more than 17 million mobile phone customers will be used to sell advertising on the internet later this summer. A venture set up by Vodafone, O2 and EE will look to profit from the data they have collected from customers by placing advertisements on behalf of multi-national corporations such as carmakers and food and drink giants.
Bank of Nova Scotia has historically underperformed when it comes to credit cards and will make expanding that business in Canada a priority, Chief Executive Officer Brian Porter said.
“In an increasingly competitive environment, credit cards allow us to better serve existing customers — and attract new ones,” Porter said at the Toronto-based firm’s annual investors’ meeting in Kelowna, British Columbia. “They also provide us with an attractive risk-adjusted return.”
One of the least understood aspects of Facebook's advertising business is its move into "Big Data." Back in Q1 2013, Facebook signed deals with Datalogix, Acxiom, BlueKai, and Epsilon. They are all companies that either hold or process vast troves of consumer marketing and purchase information.
1. Plan and coordinate what you do -The different strands of marketing need to work in harmony and you’ll only manage that if you plan carefully and keep it simple. What you say on social media will impact on your PR; your PR should support your SEO and social media can make a huge difference to your SEO. A creative idea has to be judged by whether it delivers your business plan and fits your brand values.