RIM gets its message man: New marketing chief hired

Research In Motion named two well-seasoned mobile-computing executives to its management team, Kristian Tear as chief operating officer and Frank Boulben as chief marketing officer.

Research In Motion named two well-seasoned mobile-computing executives to its management team, Kristian Tear as chief operating officer and Frank Boulben as chief marketing officer.

Research In Motion this morning announced two addition to its management team. The company named Kristian Tear as chief operating officer.??Tear has been with Sony Mobile Communications, where he served as executive VP. He previously held a variety of positions at Ericsson. The company said that In his new role, Tear will oversee ?all operational ...

Okay, so it’s only available in Toronto for now.

The BlackBerry maker's newly announced marketing chief, Frank Boulben, takes on the role after a number of marketing missteps by RIM over the past year

WATERLOO, Ont. — The BlackBerry is ready for game time. Research In Motion says its new operating system will appear in a 30-second advertisement in this year’s SuperBowl. The announcement comes as RIM prepares to unveil its latest BlackBerry smartphone devices on Wednesday. “A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” Frank Boulben, RIM’s chief marketing officer, said in the statement.

RIM appoints chief marketing officer, chief operating officer