Readers Gone Wild: Evaluating the Prospects of Amazon.com, Barnes & Noble Tablets
Rocco Pendola submits:Given the rumors and estimates on how many it will sell, you might think Amazon.com (AMZN) already has a tablet on the market. As of this writing, an Amazon tablet you can actually touch remains a dream. The company only offers several versions of its Kindle, which commands nearly half of the e-reader market. With its Nook Color e-reader, Barnes & Noble (BKS) "blur(s) the line between e-book reader and tablet." Taken together, Barnes & Noble's Nook line and Amazon's various Kindles comprise roughly 75% of the e-reader market. These numbers contribute to the likelihood that both companies will launch full-fledged tablets in the near future. In this article, I consider the potential impacts of each company's probable tablet foray, including how it could affect their own businesses as well as their competitors' businesses. I close by offering ways to play yet another potential pivotal point in the world ofComplete Story »
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