Quick response averts market scare in mad cow case

By Christian Magoon:Mad cow disease was discovered in a dairy cow from central California, according to a new report from the U.S. Department of Agriculture. This was the first case of mad cow disease in over six years and was found by the USDA's routine testing procedures.

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The reemergence of mad cow disease, discovered in a California dairy cow, could have major implications for the state’s meat industry, even though officials have said that the human food supply is unaffected.

U.S. cattle futures are starting to rebound from a spate of bad news in the beef industry, including a case of mad-cow disease and controversy over an additive derided as "pink slime."

Just in time for grilling season, the beef industry had to rev up its "Beef Is Safe" message to consumers this week, in light of the confirmation of mad cow case in California. As reported here and here, government and industry officials said the food supply was never in danger. The industry reacted quickly and ...