This issue may seem of little immediate concern to many hard-pressed employers. Yet there are plenty of good reasons why an enlightened organisation will seek to provide some practical assistance to those employees about to retire.
While the recession may have forced some SME owners to focus their priorities elsewhere, with the economy slowly improving employers need to place a renewed focus on providing structured personal development to avoid staff losing motivation and becoming unengaged, a scenario which directly impacts productivity, morale and ultimately the success of the business.
Business entrepreneur Jo Behari, of award-winning Home Jane fame, believes there are six key marketing tips, that could help all SMEs.
Behari said: “SME owners are always short of time and this can get in the way of successful marketing practice. However there are six key principles that can become the bedrock of a SMEs’ marketing activity.”
Picture this: A person sits alone in an office, head in hands. Fingers drum on the desktop. The clock ticks as a deadline looms. Then: "Eureka!" Cue the light bulb, the widened eyes, the "I just had a brilliant idea" music.