Pandora Moves Up On Listening Metrics And Mobile Ads

(frankieleon)

By Spencer Osborne: Pandora (P) is starting off 2012 with a bang thanks to increased listenership, increased users, new car deals, and new relationships with audio equipment providers. The company is busy at this year's Consumer Electronics Show and is showing off the service and wares for the annual event that typically boasts the launch of many new products.. Some of the more impressive announcements Pandora made:

By Spencer Osborne: One of the major concerns that investors have with Pandora (P) is the fact that the company spends such a large percentage of its revenue on music royalties. The Internet radio service pays royalties on a per-song/per-listen basis. This means that the more people listen, the more the company pays in royalties. If listenership grows faster than advertising and subscription revenue, the company is digging itself into a hole.

By Jason Ng: Description of Business Pandora (P) is currently the leader of internet radio with over 50% of the top 20 internet radio listening time. It differentiates itself from other radio stations by using a proprietary playlist algorithm developed from its Music Genome Project. This enables Pandora to develop a playlist that is customized for each individual user.

By Kraken:Pandora Media, Inc. (P) operates as an Internet radio company in the United States. It provides its radio service to traditional computers, Android phones, Blackberry phones, and the iPhone.

IPOdesktop submits: Oakland, California-based Pandora filed for a $100 million IPO Friday, February 11, 2011. The lead underwriters are Morgan Stanley (MS), JP Morgan (JPM), William Blair, and Stifel Nicolaus Weisel.

Trefis submits: Pandora (NYSE:P) is the leader of Internet radio and offers personalized radio channels using pre-set preferences and feedback that are provided by the listener.