The PlayStation 4's virtual reality headset, dubbed "PlayStation VR," finally has a release date and price.
On Tuesday, Sony revealed that PlayStation VR will launch in October 2016 and cost $399 for the headset (though that price doesn't include the required camera for positional tracking).
The worldwide motion picture theater industry descends on Caesars Palace in Las Vegas today for the fourth annual CinemaCon, the official convention of NATO [National Association of Theater Owners] that runs through March 27.
Most of the virtual reality headsets on the market are backed by huge companies: Facebook has its Oculus Rift and Sony makes the PlayStation VR, for example.
But a tiny Tokyo-based company, founded by former Sony game designer Yuka Kojima and Lochlainn Wilson, is taking them all on with its own high-end VR headset, and it even includes a new technology that the rest of the industry doesn't have yet.
Sony's already way ahead of the competition when it comes to gaming. The company's PlayStation 4 console is the sales leader (by far) compared to Microsoft's Xbox One and Nintendo's Wii U. And Sony's PlayStation division is on the verge of a massive new addition to its popular game console: PlayStation VR.
Sony and Microsoft have long been at war. Not war over phones, televisions, or operating systems, but over video games. Sony's PlayStation and Microsoft's Xbox are over 10 years into a long-fought war for your attention and dollars. (Mostly your dollars). The next battle in this war will be virtual.