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    No Tricks, No Surprises, Just Steady Growth: McDonald's Since 2004

    Sun, 04/22/2012 - 05:35 EDT - Seeking Alpha
    • CMG
    • MCD
    • SBUX
    • YCharts
    • YUM

    By YCharts:
    by Michael McHugh
    McDonald's (MCD) investors reacted favorably to its first-quarter results, bidding up the stock after the burger chain reported profits gained 5% and same-store sales - a key measure of growth - gained 7.3% in the quarter.Net income hit $1.27 billion, or $1.23 per share, for the quarter ended March 31. Revenue gained 7.1% to $6.55.The stock movement is in some contrast to last month. The stock came under a little pressure when a gain of 7.5% in comparable sales in February was viewed as a disappointment. The what-have-you-done-for-us-lately crowd should keep in mind McDonald's amazing, long-term performance: per-store sales leaped 50% from 2004 to 2010, from $1.6 million to $2.4 million, as part of the turnaround overseen by soon-to-retire CEO Jim Skinner. And they've kept growing since.Jim Skinner turned McDonald's into one of the great grind-it-out companies, and a culture of incremental improvement -Complete Story »

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