No Snow Frolicking for Northeast Apparel Retailers
Wall Street Strategies submits:by Brian SozziBy far, the influence of Mother Nature on retailers in January will dominate the discussion upon the same-store sales releases later this week. The onset of a full-fledged snow assault couldn't have arrived at a worse time for the nation's retailers, which broadly enjoyed a better than expected holiday season performance (online consistency plus November buying splurge). When the books are officially closed on the holiday quarter, I think it will go down as one that benefited from November consumer indulgence after a year of saving followed by the evaporation of good vibes as weather conditions soured in December/January. Northeast: Ground Zero of Mother Nature's Wrath November's surprising sales performance by retailers had the effect of leaving many lean on inventory of cold weather gear in December and January. During my mall tours throughout January, teen apparel companies had the unfortunate circumstance of displaying brightly colored t-shirts and woven tops. This is how the retail sector continues to operate; supply has to be bought months in advance, and retailers are quick to move wear-now product to showcase their new spring deliveries post holiday. Thoughts on the weather and how it impacted the Northeast include: * Delayed mall openings.* Parking lots turned into winter wonderlands.* Shifted consumer spending to blowers, shovels, salt, and heating oil/natural gas instead of a pair of pants and a t-shirt.* Likely caused a delay in gift card redemptions as consumers waited for juicier discounts on spring arrivals in February.*Complete Story »
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