No Online Movie Service Stands Apart; All Showcasing Same Content
Dan Rayburn submits: While this isn't the first time that DirecTV (DTV) has promoted that customers can get some movies from them faster as opposed to Netflix (NFLX), over the weekend DirecTV started running a new series of commercials taking aim at Netflix's 28-day window. I can't link to the video as I can't find it online, but in the commercial, DirecTV highlights the Russel Crowe Robin Hood movie on the screen and tells Netflix customers that with DirecTV, they don't have to wait 30 days to get new movies. While DirecTV's commercial is accurate, I found it funny that they used the Russel Crowe Robin Hood movie as an example. For all the talk of online movie platforms, streaming devices and 28-day windows, nearly every online movie service on the market has the exact same content. On the Xbox 360, one of the featured movies in the Zune Video channel is Robin Hood. And when you launch iTunes and select movies, it's Robin Hood they highlight. PS3, Robin Hood. Amazon Video On Demand, Robin Hood. Even firing up an old VUDU device, Robin Hood comes up number two. CinemaNow, Robin Hood. That's six different online movie services all promoting and highlighting the exact same content.Complete Story »
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