Nike Vs. Adidas -The Battle Off The Field For The Gold Medal
By Pierre Sookiew:Nike (NKE), the world's largest maker of athletic footwear and apparel with a market value of almost $50 billion, and Adidas (ADDYY.PK), the number two with a market value of $12 billion, should make good deals this summer and investors too.Indeed, the UEFA Euro 2012 and the London 2012 Olympic Games are strong drivers to the athletic footwear and apparel industry. As a result, Nike and Adidas expect to gain market shares and increase their revenues over the next years.
Warm-up with the quarterly earnings
On one hand, Adidas has announced results above estimates for the first quarter of 2012, driven by double-digit sales growth in all segments. Group revenues have increased by 17% to € 3.8 billion ($4.8 billion) and the Group`s net income rose by 38% to €289 million ($364 million) or an Earnings Per Share of €1.38 ($1.74).On the other hand, Nike has reported betterComplete Story »