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    Nike Races Ahead of Inventory Pileup

    Sun, 06/24/2012 - 19:06 EDT - WSJ Europe
    • PAID
    • RDF10

    The last five Summer Olympics have been golden for Nike, and when many of the world's top athletes brandish the iconic swoosh label this year, the sportswear giant is hoping enthusiasm for the games will bleed into its brands.

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      The last five Summer Olympics have been golden for Nike, and when many of the world's top athletes brandish the iconic swoosh label this year, the sportswear giant is hoping enthusiasm for the games will bleed into its brands.

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      TONIGHT many Americans will watch the NCAA (National Collegiate Athletic Association) men’s basketball championship game. This particular match-up is especially compelling. A relatively small and unknown (though now repeat participant in the championship game) programme from the Midwest, Butler, will play a Northeastern goliath—the larger, more established programme from the University of Connecticut (UCONN). An aura of corruption adds to the drama.

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