NEW DELHI: Sugar-free fizzy drinks have hit their highest-ever sales figures in India, bucking a downtrend seen in the overall soda market in the country over the past few quarters, according to industry executives. The diets and lights sparkling drinks category has recorded 39% growth for the period between September 2014 and August 2015, up from a compounded annual growth rate of 13% between 2010 and 2014, two industry officials said, citing data from researcher Nielsen. The revival is led by Coca-Cola's zerocalorie drink Coke Zero, which was launched last September.
NEW DELHI: Twenty-two years after selling the country's most loved soft drink brands Thums Up, Limca, Citra and Gold Spot to US beverage giant Coca-Cola, Ramesh Chauhan, the father of the Indian soft drink industry and founder of India's largest packaged water brand Bisleri, is planning a comeback with a new range of fizzy drinks. Chauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore domestic beverage industry.
NEW DELHI (Reuters) - India's Prime Minister Narendra Modi on Wednesday said multinational cola giants PepsiCo and Coca-Cola should help augment fruit sales for Indian farmers by adding fresh fruit juices to their fizzy drinks.
MUMBAI: Bisleri International has re-entered the soft drink segment with the launch of 'Bisleri Pop', the company said in a statement today. Taking a cue from consumers moving away from traditional carbonated drinks, Bisleri has launched a range of four new fizzy drinks called Bisleri Limonata, Bisleri Fonzo, Bisleri Pina Colada and Bisleri Spyci. "Our wide market reach along with our strong brand reputation gives us an added advantage.