NEW DELHI (Reuters) - India's Prime Minister Narendra Modi on Wednesday said multinational cola giants PepsiCo and Coca-Cola should help augment fruit sales for Indian farmers by adding fresh fruit juices to their fizzy drinks.
It is well known by now that growing health awareness has raised concerns over high amounts of carbohydrates and calories in some beverages, especially in carbonated soft drinks (CSD). Consumers are thus looking for alternatives to fizzy drinks, thereby bolstering the growth of non-carbonated beverages (NCB) such as sports drinks. Gatorade is the best selling sports drink in the U.S.
Just Bee, launched by Andy Sugden and Joe Harper in March, secured deals with 20 local businesses in their native Manchester before meeting the buyer from Fortnum & Mason.
“It was the perfect place to launch in London because it keeps hives on the roof,” said Mr Sudgen.
Just Bee is the latest entrant into the fast-growing flavoured water market.