NEW DELHI: The food regulator's proposal to relax norms for carbonated juices, allowing a lower threshold for their juice content, will trigger more launches in the fizzy drinks category, officials at beverage makers Coca-Cola and PepsiCo said. Existing Food Safety & Standards Authority of India (FSSAI) rules require a minimum of 10 per cent fruit juice or pulp content in such beverages to qualify as a juice drink, except in lime where it is 5 per cent.
NEW DELHI: Sugar-free fizzy drinks have hit their highest-ever sales figures in India, bucking a downtrend seen in the overall soda market in the country over the past few quarters, according to industry executives. The diets and lights sparkling drinks category has recorded 39% growth for the period between September 2014 and August 2015, up from a compounded annual growth rate of 13% between 2010 and 2014, two industry officials said, citing data from researcher Nielsen. The revival is led by Coca-Cola's zerocalorie drink Coke Zero, which was launched last September.
NEW DELHI: Twenty-two years after selling the country's most loved soft drink brands Thums Up, Limca, Citra and Gold Spot to US beverage giant Coca-Cola, Ramesh Chauhan, the father of the Indian soft drink industry and founder of India's largest packaged water brand Bisleri, is planning a comeback with a new range of fizzy drinks. Chauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore domestic beverage industry.
NEW DELHI (Reuters) - India's Prime Minister Narendra Modi on Wednesday said multinational cola giants PepsiCo and Coca-Cola should help augment fruit sales for Indian farmers by adding fresh fruit juices to their fizzy drinks.