MUMBAI: Dabur is launching fruit-based carbonated drinks to cater to customers wanting fizzy beverages without feeling guilty about consuming them. The move comes almost two years after Prime Minister Narendra Modi first urged cola companies to add fruit juice to their fizzy drinks. The current rules stipulate that a minimum 10% fruit juice or pulp (5% in the case of lemon) is required to be classified as a carbonated fruit beverage. Dabur's new range called Real VOLO - (V Only Live Once) will contain 20-25% fruit juice.
NEW DELHI: The food regulator's proposal to relax norms for carbonated juices, allowing a lower threshold for their juice content, will trigger more launches in the fizzy drinks category, officials at beverage makers Coca-Cola and PepsiCo said. Existing Food Safety & Standards Authority of India (FSSAI) rules require a minimum of 10 per cent fruit juice or pulp content in such beverages to qualify as a juice drink, except in lime where it is 5 per cent.
NEW DELHI: Sugar-free fizzy drinks have hit their highest-ever sales figures in India, bucking a downtrend seen in the overall soda market in the country over the past few quarters, according to industry executives. The diets and lights sparkling drinks category has recorded 39% growth for the period between September 2014 and August 2015, up from a compounded annual growth rate of 13% between 2010 and 2014, two industry officials said, citing data from researcher Nielsen. The revival is led by Coca-Cola's zerocalorie drink Coke Zero, which was launched last September.
NEW DELHI: Twenty-two years after selling the country's most loved soft drink brands Thums Up, Limca, Citra and Gold Spot to US beverage giant Coca-Cola, Ramesh Chauhan, the father of the Indian soft drink industry and founder of India's largest packaged water brand Bisleri, is planning a comeback with a new range of fizzy drinks. Chauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore domestic beverage industry.