NEW DELHI: PepsiCo's stevia revolution will start with 7Up in India. If it works, the plant based sweetener could be used in the company's products across the range. Following the government's suggestion that it reduce sugar in beverages, PepsiCo's 7Up has become the first fizzy drink in the country to do that by adding stevia, said to be the world's most sought-after natural sweetener. The new product, which is being tested in Gujarat, will contain 30% less sugar. This will also be the first use of stevia to sweeten 7Up anywhere, said Vipul Prakash, PepsiCo's vice-president for beverages.