NEW DELHI: Sugar-free fizzy drinks have hit their highest-ever sales figures in India, bucking a downtrend seen in the overall soda market in the country over the past few quarters, according to industry executives. The diets and lights sparkling drinks category has recorded 39% growth for the period between September 2014 and August 2015, up from a compounded annual growth rate of 13% between 2010 and 2014, two industry officials said, citing data from researcher Nielsen. The revival is led by Coca-Cola's zerocalorie drink Coke Zero, which was launched last September.
NEW DELHI (Reuters) - India's Prime Minister Narendra Modi on Wednesday said multinational cola giants PepsiCo and Coca-Cola should help augment fruit sales for Indian farmers by adding fresh fruit juices to their fizzy drinks.
It is well known by now that growing health awareness has raised concerns over high amounts of carbohydrates and calories in some beverages, especially in carbonated soft drinks (CSD). Consumers are thus looking for alternatives to fizzy drinks, thereby bolstering the growth of non-carbonated beverages (NCB) such as sports drinks. Gatorade is the best selling sports drink in the U.S.