Netflix: An Investment in Facebook?
By Roger Nachman
Recent rumors have suggested that Netflix (NFLX) may be working with Facebook, instead of Facebook taking on Netflix. An analyst at Pacific Crest Securities, Andy Hargreaves said,
Facebook integration could boost global subscriber growth. We believe Netflix is working with Facebook to tightly integrate Netflix into Facebook's platform. This could help increase time spent in Facebook and drive incremental Netflix subscribers domestically and in new international markets.
Hargreaves goes on to say,
We believe that, on top of its existing momentum, the company is working with Facebook to launch deeper integration of Netflix into the Facebook platform. The first stages of these efforts are likely to launch within the next few months, and we believe they could drive incremental subscriber growth domestically while helping to accelerate Netflix's international expansion.
This is a far cry from earlier in the week when it looked as if Facebook was goingComplete Story »